Afro hair straightening is a multi billion dollar industry. Black women have been spending a fortune on their hair – through wigs, hair pieces and straightening potions. Unfortunately, once it’s chemically straightened, the hair becomes brittle and breaks away – and after years of weaving in hair pieces, many women are left with very little of their own original hair.

So why this large scale rejection of natural state afro hair? One possible reason is a lack of role models in fashion and film championing this look. I also think the hair product market has been skewed towards European hair types.

Afro hair does not get the credit and praise it deserves. Styled correctly, it lends itself to stunning bold shapes, and is a complete show-stopper.

The good news is that there is change in the air (or should that be: hair).